Company Formation

Tailor Brands vs LegalZoom For LLC (2023)

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Are you starting a business and in need of LLC formation services?

Fortunately, there are numerous online business formation service providers available to help guide you through the process, such as Tailor Brands and LegalZoom.

Tailor Brands is well-known for its branding services, including logo design, but did you know they also offer LLC formation services? While not as established as LegalZoom in this space, Tailor Brands’ branding expertise could be a valuable addition to entrepreneurs seeking a comprehensive brand identity.

LegalZoom, on the other hand, is a reputable name in the online business formation industry, offering not only LLC formation services but also a wide range of legal assistance.

In this article, we’ll be comparing the LLC formation services of Tailor Brands and LegalZoom, so you can make an informed decision when it comes to starting your business.

Comparison Chart

LLC FormationTailor BrandsLegalZoom
PriceCheck PriceCheck Price
Basic Plan$49 + state filing fees$0 + state filing fees
Business Name VerificationYesYes
Registered AgentYesYes
Articles of OrganizationYesYes
Operating AgreementYesYes
EIN RegistrationYesYes
Legal AssistanceNoYes
Compliance ServicesYesYes
Branding ServicesYesNo

Company Overview

Established in 2014, Tailor Brands is a leading branding and design platform. Their mission is to make professional-quality design accessible and affordable for entrepreneurs and small business owners.

Their AI technology and innovative branding tools empower users to create unique brand identities, such as logos, social media graphics, and business cards.

Tailor Brands also offers LLC formation services, including filing paperwork, obtaining an EIN, and setting up a business bank account. With a user-friendly and intuitive platform, Tailor Brands hopes to make the branding and design industry more accessible and affordable for all.

LegalZoom, on the other hand, is a pioneer in the online legal services industry, having been established in 1999. Their wide range of legal services includes LLC formation, trademark registration, and access to legal advice from their network of attorneys.

LegalZoom’s standout feature is their personalized legal advice service, which gives customers access to licensed attorneys who can offer guidance and answer legal questions specific to their business needs.

In addition to business-related services, LegalZoom also offers estate planning services. With their extensive experience and personalized approach, LegalZoom is a trusted and reliable partner for businesses and individuals seeking online legal services.

Plans, Pricing & Features

Tailor Brands

Tailor Brands, like most business formation services, offers three LLC formation plans: Lite, Essential, and Elite. However, unlike other providers, the plans are not immediately visible on their website. Instead, you’ll need to create an account with Tailor Brands to access them.

$49 + state filing fees$199 + state filing fees$249 + state filing fees

Lite Plan: Tailor Brands offer a basic package called Lite. It’s as bare bones as you can get, including only your LLC formation application which will be processed within 14 business days.

Essential Plan: The Essential Plan covers the essentials of LLC formation and includes everything from the Lite Plan, as well as annual compliance and an operating agreement.

Elite Plan: For those who want the full package, the Elite Plan is the premium option and also the most popular. It includes all the features of the Essential Plan, plus branding services such as a free web domain for a year, a website builder, eight business logos, a digital business card, a social media post maker, and a business card tool.

While Tailor Brands’ LLC formation plans are comprehensive, it’s worth noting that some essentials are add-ons. For example, the registered agent service, which is mandatory for LLCs, costs an additional $199/year.

Additionally, obtaining an EIN requires an extra fee of $99. However, it’s important to remember that Tailor Brands’ focus is not just on forming a business but on branding it as well.

It’s worth mentioning that each of Tailor Brands’ plans offers a significant discount of approximately 50% when compared to purchasing each feature individually.


LegalZoom offers three different packages for LLC formation, catering to different budgets and needs.

$49 + state filing fees$199 + state filing fees$249 + state filing fees

Basic Plan: LegalZoom’s entry-level plan ideal for those looking for an affordable option. It includes a name check service, preparation and filing of articles of organization, and a digital welcome packet. You can also get the Basic Plan at $0 + state filing fees courtesy of discounts.

Pro Plan: The Pro Plan is a great choice for those who need additional features to run a fully compliant business. In addition to the services included in the Basic Plan, it also offers an operating agreement, an Employer Identification Number (EIN), business licenses, and phone consultations with specialists in business insurance and tax.

Premium Plan: For those seeking a comprehensive package, the Premium Plan is the ideal choice. This package includes everything in the Basic and Pro plans, plus a 30-minute legal consultation with an attorney and access to customizable legal forms. Additionally, customers can benefit from copyright registration and revisions to their LLC formation documents within the first 30 days.

The Premium Plan offers free attorney consultations for a duration of 30 days, after which the service is renewed monthly at a cost of $49. Additionally, all plans come with a customizable Wix website for your business.

It’s worth noting that LegalZoom’s LLC formation packages do not include a registered agent service. Customers would need to purchase this service separately for an annual fee of $299.

Ease of Use

As mentioned earlier, finding pricing information for Tailor Brands’ LLC formation services can be a bit of a challenge. Unlike some other companies, they don’t have a single pricing page that outlines all the available services and features. Instead, customers need to go through the entire process and reach the checkout stage to see the final pricing.

To begin forming an LLC with Tailor Brands, you must first verify the availability of your business name. Then, you’ll be asked a series of questions related to the nature of your business and the extent to which you want Tailor Brands to be involved. These choices pertain either to a feature of one of the formation plans or as an add-on. It’s worth noting that add-ons are selected by default.

In comparison, LegalZoom’s website has a more densely packed layout, but it’s still quite user-friendly. The LLC page contains detailed information about each plan’s features. LegalZoom’s signup process is simple and straightforward, involving a series of questions to collect the necessary information, rather than a traditional order form.

While LegalZoom’s signup process doesn’t include section headers, customers can still review their answers and make changes to previous steps if necessary.

Customer Support

When it comes to customer support, both Tailor Brands and LegalZoom have their own strengths. Tailor Brands offers responsive customer support via email or social media, promising a 24-hour response time. Additionally, customers can browse the company’s knowledge base or submit a ticket request for more specific concerns.

LegalZoom, on the other hand, provides customer support through several channels, including email and chat, to assist their customers throughout the LLC formation process. However, it’s worth noting that phone support is only available for their Pro and Premium plans, offering an extra level of service for those who opt for higher-tier packages.

One significant difference between the two companies is the availability of personalized support. While Tailor Brands focuses on providing fast and reliable customer support through digital channels, LegalZoom provides a more hands-on approach with the option for one-on-one consultations with business insurance and tax specialists in their Pro and Premium packages.


While both Tailor Brands and LegalZoom have their respective strengths and weaknesses, LegalZoom emerges as the better option for LLC formation services. Its plans are more comprehensive and include all the compliance requirements necessary for starting an LLC. LegalZoom is also transparent with its pricing and offers better customer support, including phone support for its higher-tier plans.

However, it’s important to note that Tailor Brands offers unique and valuable services such as branding features that can help businesses establish a strong online presence. If branding is a top priority for your business, then Tailor Brands may be the better choice. Nonetheless, for those looking for a one-stop-shop to form an LLC and obtain all the necessary legal requirements, LegalZoom is our recommended pick.