LegalZoom Trademark Registration Review & Cost (2023)

Protecting your brand is a critical aspect of running a successful business, and one key component of brand protection is trademark registration.

If you’re a business owner or entrepreneur looking to safeguard your brand identity, LegalZoom trademark registration can be a valuable solution.

LegalZoom, a leading online legal services provider, offers a straightforward and efficient way to register your trademark with the United States Patent and Trademark Office (USPTO). The company also offers several business formation, compliance, and registered agent services, with the aid of its independent network of attorneys.

Looking to protect your brand? Below, we explore the benefits of using LegalZoom for trademark registration, including its features and cost.

Registration Process

LegalZoom is an online legal services provider that offers a trademark registration service aimed at helping businesses protect their brand. By securing exclusive rights to their business name, logo, or slogan, businesses can prevent others from using similar marks that may confuse consumers.

One of the benefits of using LegalZoom for trademark registration is its user-friendly platform. Their online process is designed to be intuitive and accessible, even for those without extensive legal knowledge. Clients are guided through a series of questions about the type of mark they want to register, a description of the goods and services offered under their brand, and information about trademark ownership.

LegalZoom’s attorneys use the information provided by clients to conduct a search for similar trademarks that may prevent registration. They also offer expert advice on the strength of proposed marks and explain clients’ rights related to trademark registration. If everything is in order, LegalZoom takes care of the paperwork and files the trademark application with the United States Patent and Trademark Office (USPTO).

Furthermore, as an online legal services provider, LegalZoom has a team of qualified attorneys knowledgeable in trademark law who can provide guidance and assistance throughout the registration process. They can help navigate potential obstacles, such as overcoming objections from the USPTO, and provide valuable insights to protect the interests of the brand.

Pricing

Compared to other providers, LegalZoom’s trademark registration service is more expensive. It costs $599 excluding filing fees. In contrast, Incfile starts at $199 + filing fees. If you want to save on costs, you can apply promo codes to the service. Still, LegalZoom’s trademark registration cost is lower than average, considering IP lawyers charge $2445 for a similar service.

Filing fees, on the other hand, will depend on whether you file online or on paper, as well as the number of trademarks you seek and the classes and services you intend to register under.

LegalZoom justifies its higher fees with some guarantees. The company provides access to a team of experienced trademark attorneys who can review your application for accuracy and completeness. According to LegalZoom, you get a 94% chance at a successful registration with the aid of its lawyers.

If your attorney identifies an issue with your first choice, you even receive a free trademark search for a second mark. The company will also cover the $599 fee if your first application is rejected.

Note, however, that trademark monitoring is a separate service that starts at $175 per year. LegalZoom is also not a law firm and does not provide legal advice.

Customer Testimonials

While LegalZoom’s trademark registration is on the expensive side, thousands of customers and businesses have availed of the service. On its website, LegalZoom enjoys a rating of 4.6 out of 5 for its trademark registration service alone. As an online provider, it gets similar marks from Trustpilot and Better Business Bureau.

Positive feedback emphasizes the ease of use in filing a trademark with LegalZoom, with lower reviews pointing out the difficulty in getting customer support. Below are some reviews from verified clients of LegalZoom’s trademark registration service:

“The process has been painless so far. I do miss the old option of going through the process without direct attorney assistance. It would have saved me hundreds of dollars, but I feel that this approach has a greater likelihood of success.” (April 2023)

“My attorney sent me information and even called me to specify my trademark actions and how I can build a brand effectively!” (March 2023)

“The process was great, with the only flaw being that I was filling out the trademark on behalf of the CEO of my company. When it came time for the initial call, they let me know that despite the fact I was the one submitting the documents and running the process, they couldn’t have the call without him looped in. This would have been great to know ahead of time.” (March 2023)

“I was very excited by the price point of this trademark registration, and all seemed good; however, the process was started many months ago (order placed 9/25/22, time of writing is 2/13/23), and it’s STILL ongoing. You are not able to email the attorney directly. All communications would happen through a Legal Zoom Checklist, and you make comments there.” (February 2023)

Verdict

LegalZoom has an established reputation as a one-stop shop for business formation and other related services. The company’s trademark registration is just one of several services offered.

While the process is streamlined, the fees are higher than the competition. LegalZoom says you do get a free trademark search with the package. If your first marks get rejected, they’ll also cover the $599 fee.

Still, new businesses may find the fees beyond a budget. As such, the service is more suitable for businesses that are a bit more established and willing to pay the upfront costs.