Trademark Registration

Best Trademark Registration Services (2023)

We are reader supported. When you make a purchase through our links, we may earn an affiliate commission.

One of the most effective ways to safeguard your brand’s identity and secure your market presence is by enlisting the assistance of the best trademark registration services.

These invaluable services streamline the complex process of trademark registration, providing businesses and entrepreneurs with expert guidance and efficient solutions to ensure comprehensive legal protection.

Below, we take a closer look at some of the best trademark registration services on the market and help you choose the one that is right for you.

Protect Your Brand With LegalZoom’s Trademark Registration Service

LegalZoom offers an all-in-one solution for professional trademark registration and expert attorney support.

We may earn a commission if you make a purchase, at no additional cost to you.

Comparison Chart

Product NameIncfileRocket LawyerLegalZoomTrademarkPlus
WebsiteStart HereStart HereStart HereStart Here
Price$199 + Filing fee$349.00 to $699.00 + Filing fee$599 + Filing fee$199 to $399 + Filing fee
Trademark SearchStandardStandardStandardPremium feature only

Why Should I Register A Trademark?

A trademark is a word, phrase, symbol, or design that is used to identify and distinguish the goods or services of one party from those of others. Registering your trademark with the United States Patent and Trademark Office (USPTO) gives you the exclusive right to use that mark in commerce. This can help to prevent others from using your mark and can also give you the right to sue anyone who does.

There are a number of benefits to registering a trademark, including:

  • Preventing others from using your mark: Once you register your trademark, you have the exclusive right to use that mark in commerce. This simply means that no one else can use your mark without your permission.
  • Enforcing your trademark rights: If someone does use your mark without your permission, you can sue them for trademark infringement. This can help you to protect your brand and your business.
  • Building brand awareness: A registered trademark can help to build brand awareness and recognition. When consumers see your registered trademark, they will know that you are a legitimate business and that they can trust your products or services.
  • Getting financing: A registered trademark can make it easier to get financing for your business. Lenders are more likely to lend money to businesses that have registered trademarks, as this shows that the business is established and has a good reputation.

The process of registering a trademark with the USPTO is relatively simple. You can file your application online or by mail. The application process typically takes several months, and there is a filing fee.

If you are not sure whether or not you should register a trademark, it is a good idea to consult with an attorney. An attorney can help you to determine whether your mark is eligible for registration and can assist you with the application process.

Do you need to hire an attorney when registering a trademark?

The answer depends on who is registering a trademark. Foreign-domiciled applicants or registrants must engage a U.S.-licensed attorney, while those domiciled in the United States have the option to represent themselves or seek legal counsel.

While not everyone is required to have an attorney represent them before the USPTO, there are a number of benefits to hiring an attorney to help you register your trademark.

An attorney can:

  • Provide you with crucial legal advice about your trademark.
  • Conduct your trademark clearance search before you file an application.
  • Prepare your application accurately.
  • Respond to legal correspondence from the USPTO.
  • Enforce and maintain your trademark rights.
  • Represent you at the USPTO’s Trademark Trial and Appeal Board.
  • Shield you from fraudulent solicitations.

What to look for in a trademark registration service

When choosing a trademark registration service, there are a number of factors to consider, including:

  • Price: Trademark registration services can range in price from a few hundred dollars to several thousand dollars. It is important to find a service that fits your budget.
  • Experience: The trademark registration process can be complex, so it is important to choose a service with experience in helping businesses register their trademarks.
  • Customer service: If you have any questions or problems with your trademark registration, you will want to be able to get help from a knowledgeable and responsive customer service team.
  • Reputation: It is important to choose a trademark registration service with a good reputation. You can check online reviews and testimonials to get a sense of what other customers have experienced.
  • Guarantees: Some trademark registration services offer guarantees on their services. This can be a good way to protect yourself in case something goes wrong with your registration.


Best overall trademark registration service

Incfile is renowned for its cost-effective business services like LLC formation and registered agent service. Its trademark registration is no different.

Priced at $199 plus filing fees, Incfile’s package covers the preparation and filing of your trademark application, along with a comprehensive search for existing trademarks. Plus, you’ll receive legal counsel from a trademark attorney at no extra charge. This ensures that you have an expert guiding you throughout the entire application process.

Incfile also streamlines the trademark registration process with a straightforward approach. To get started, simply fill out an online form, providing your contact information, company details, and address. The form also offers options for the type of trademark you intend to register.

If you’re unfamiliar with trademark registration, Incfile provides a helpful article on what can and cannot be trademarked.

While Incfile is more affordable compared to other providers, it also boasts one of the quickest turnaround times for trademark registration. The company claims that applications can be processed within 3 to 7 days. However, one drawback is that Incfile’s customer support could be more responsive, so take note of this if you’re someone who may need assistance.

Rocket Lawyer

Best trademark registration service with membership

Rocket Lawyer distinguishes itself from other providers through its subscription-based pricing model. By opting for a Rocket Lawyer membership, you pay $39.99 per month to access the Premium service. Alternatively, an annual membership offers a discounted rate of $239.99 for the year. However, it’s worth noting that you can still utilize Rocket Lawyer’s services without subscribing.

For non-members, the cost of registering a trademark with Rocket Lawyer is $699.99 plus filing fees with the USPTO. Premium members, on the other hand, can avail of the trademark registration service for $349.99 plus filing fees. Moreover, with a membership, you gain access to a wide range of features and services at a reduced rate, including free LLC formation.

Rocket Lawyer facilitates connections between its users and trademark attorneys, enabling 1-on-1 consultations. The attorney conducts a comprehensive trademark search, prepares the necessary paperwork, and files the application with the USPTO. According to the company, the trademark application process typically takes 6 to 9 months for review.


Best trademark registration service with legal assistance

LegalZoom is a prominent online provider of legal services that also offers a streamlined and efficient solution for trademark registration with the USPTO.

While LegalZoom’s trademark registration service may be more expensive compared to other providers, costing $599 excluding filing fees, there are ways to save on costs by applying promo codes. It’s important to note that LegalZoom’s fees still fall below the average charged by IP lawyers, which amounts to $2445 for a similar service.

Protect Your Brand With LegalZoom’s Trademark Registration Service

LegalZoom offers an all-in-one solution for professional trademark registration and expert attorney support.

We may earn a commission if you make a purchase, at no additional cost to you.

LegalZoom justifies its higher fees by providing valuable guarantees. When you choose their service, you gain access to a team of experienced trademark attorneys who thoroughly review your application to ensure accuracy and completeness. LegalZoom also claims that with the assistance of their lawyers, you have a 94% chance of a successful registration.

In the event that an issue is identified with your initial trademark choice, LegalZoom offers a free trademark search for an alternative mark. Moreover, if your first application is rejected, the company will cover the $599 fee. It’s important to note, however, that trademark monitoring is a separate service that starts at $175 per year.


Best budget trademark registration service

TrademarkPlus, established in 2010, has emerged as a trusted partner for businesses seeking a streamlined approach to trademark registration.

Similar to Incfile, TrademarkPlus provides a cost-effective Standard service priced at $199 plus filing fees. This package encompasses a comprehensive federal trademark search and the filing of the application with the USPTO. However, unlike Incfile, attorney assistance is not included in this service.

While it may seem like a less comprehensive option, TrademarkPlus’s basic trademark registration service appeals to clients who already have legal support and prefer a simplified application process.

For those in need of legal guidance, TrademarkPlus also offers an attorney-led trademark registration package priced at $399 plus filing fees. This package includes all the features of the Standard service, with the addition of a phone consultation with an attorney and a thorough review of the application by legal experts. The phone consultation allows clients to discuss the search report and application before submission.


When it comes to trademark registration, choosing the right service provider is crucial for safeguarding your brand. In this article, we highlight the top options available and recommend the best fit for your specific needs.

For entrepreneurs seeking a value-for-money package that covers all bases, Incfile emerges as a top choice. Their comprehensive trademark registration service includes legal counsel from a trademark attorney at no additional cost. It’s an ideal solution for those who desire expert guidance throughout the application process without breaking the bank.

If you’re in the market for more than just trademark registration, Rocket Lawyer offers a versatile suite of business formation and legal services. With a subscription-based pricing model, they provide access to a wide range of features at a discounted rate, making it a smart choice for entrepreneurs looking for comprehensive assistance beyond trademark registration.

LegalZoom stands out for its expert legal assistance. While their trademark registration service may come at a higher price, you can rest assured knowing that a team of experienced trademark attorneys will review your application for accuracy and completeness. For entrepreneurs who prioritize professional guidance and guaranteed success, LegalZoom is an excellent option.

Lastly, for those on a tight budget seeking a simple and affordable option, TrademarkPlus offers a budget-friendly package without the need for an attorney. Their streamlined approach provides a cost-effective solution for straightforward trademark registration.

Protect Your Brand With LegalZoom’s Trademark Registration Service

LegalZoom offers an all-in-one solution for professional trademark registration and expert attorney support.

We may earn a commission if you make a purchase, at no additional cost to you.